The Ivory Grand development is located in Dubai’s fast growing Al Barsha district in close proximity to one of the city’s largest shopping and leisure complexes, Mall of the Emirates. The development consists of 70 units destined for the timeshare market with a further 150 one and two bed apartments marketed for short term rentals.

Research conducted earlier this year by RCI’s sister company, Northcourse Leisure Real Estate Solutions, indicated that GCC nationals will be spending US$1.2Bn per annum on shared ownership leisure real estate by 2020. Also, for the vast majority of Gulf Arabs, especially Saudis, the draw of easy access to major shopping and leisure facilities was their main consideration when deciding upon a holiday destination. Both of these factors provide a compelling business case for the success of the Ivory Grand and Group RCI affiliation.

The development is inspired by a blend of oriental and modern architecture. Each five star equivalent apartment will be luxuriously appointed with a full range of appliances and modern amenities. Set for completion in late 2009, its well placed to cater to the preferences of the broader GCC communities, as well as European and Asian tourists. Offering easy access to the Dubai airport, only a 45 minute drive away, guests will enjoy a luxurious, hotel type experience with the benefit of much more space and flexibility for family members.

“The Ivory Grand affiliation is an excellent example of how Group RCI has the potential to add value to a developer’s project,” said Nick Turner, Managing Director of Group RCI in the Middle East. “With our regional network of customer service centers we offer the opportunity of distribution through a global network. We recognize the potential of the shared ownership market and have extensively researched the formula for success amongst the developing tourist market.”